Four Key Skills for the Memorable Marketer
80 percent of the sales cycle happens in digital or remote settings. The lines between Marketing and Sales have blurred. And that has profound implications for your role.
Buyers aren’t just talking to Sales to make decisions—they’re using digital content to learn and shop at their own pace. Marketers are also more involved in keeping and growing business with existing customers.
How can you adapt?
In this e-book, you’ll learn science-backed techniques to:
- Developsituational messagesfor new prospects and existing customers.
- Bring your messages to life withunforgettable contentthat impacts buying decisions.
- Usecompelling visualsto create memorable designs that inspire action.
- Tellremarkable storiesthat drive decisions using neuroscience principles