Carmen Simon博士

公司愿景的首席科学官188betios

Carmen Simon博士,博士。,是硅谷企业家,认知神经科学家和销售和营销观众的着名主题演讲者。Carmen提供了一种突破性的方法来创建易于处理的令人难忘的信188betapp苹果息,难以忘记,并且不可能使用最新的大脑科学。Simon博士是不可能忽略的作者:创造难忘的内容以影响决策。

the path to persuasion with Dr. Carmen Simon

与Carmen Simon博士说服的道路


a keynote series for senior leaders


the science of storytelling for leaders

每个有效的领导者都是一个有效的讲故事者。而且,到目前为止,我们知道大脑是“有线”的故事。但是,你如何知道您是否共享故事人们会记住并采取行动?所有故事都是令人难忘和可操作的吗?

成为真正的领导者并影响他人的行为,你必须问:是什么让故事难忘?当您谈论技术和复杂的内容时,可以使用的最佳数量是什么?毕竟,您希望令人难忘和可信。

加入此互动会议,以了解讲故事的最新脑科学研究以及如何将其应用于您自己的领导风格,以激励和影响他人。

the neuroscience of decision making

Have you ever noticed a gap between what people say they will do and what they actually do after you talk to them? Inaction and lack of follow-through have negative consequences for the customer journey and business outcomes.

本次会议提供了一种独特的神经科学方法,可以影响和鼓励他人采取行动。188betapp苹果在此互动会话期间,您将学习如何:

  • Connect three pathways to influencing others’ brains and understand how to approach people’s resistance to change
  • 确定您的观众'大脑在您的沟通中找到了这些激励驱动因素的奖励和吸引力
  • Use heuristics (mental shortcuts) to effortlessly influence your audiences’ actions

the neuroscience of embracing change

Are you noticing that it is often difficult to adopt change in our companies, teams, and even our own lives? The primary obstacle to handling change is our brain, which is in constant conflict between indulging routines versus adopting something new.

了解大脑作品如何重要的变化,因为当我们学习如何平衡熟悉和新颖性,改变和创新会很快。

Upon completion of this course, participants will be able to:

  • 使用大脑科学原则来解释人们对变革的抵抗力
  • 列出三个途径,以影响其他人的大脑采取变化
  • Map business strategies to the three pathways in which the brain decides what to do next

参与的神经科学

Everyone in business aspires to engage others at some point, internally or externally. In fact, engagement is so widely addressed that it’s becoming a big word that often means very little. So let’s define it meaningfully, using science. What does it really take for the brain to be engaged?

理解参与的有趣方法是通过缺席188betapp苹果来观察。我们对无聊的心理学了解什么?大脑是否有可能在过度刺激时代无聊?答案是肯定的。作为科学家,我们曾经认为无聊的缺乏缺乏刺激。现在,我们发现太多的刺激可以产生类似的效果。那么我们如何防止大脑获得无聊 - 因此保持与您的信息和您的事业一起参与?

好消息是大脑不想保持厌倦太久。从进化点来看,我们不能保持无聊。在这一主题时,您将学习四个以来的证据,实用的指导方针,立即使用,为您的内部和外部受众创造有意义的参与。

机器人可以取代你的劳动力吗?

We live in an era where algorithms rule. They are becoming increasingly more sophisticated and automate a lot of things in our lives, from buying books, to online dating, to travel. Will there be a point where the robot replaces your workforce? Can our humanity be automated?

We can look at the “human vs. machine” as a symbiotic process: The computer and the human need each other to make each other better. Unfortunately, when we rely too much on automation, the computer seems to take over. When that happens, our relationships may become too machine-like (i.e., powered by numbing, robotic, predictable interactions) and very little human-like (i.e., not marked by authentic engagement). Automation may free us from that which makes us free. For the time being, we have to learn how to strike a balance between robots and humans because it’s the human brain that creates demand, which keeps the economy strong. Join this keynote to look at ways to balance the human and the machine and create loyalty and better engagement with your customers.

the four habits of hightly forgettable people

令人难忘的是企业至关重要,因为客户基于他们记得的内容来做出决定,而不是他们忘记的东西。不幸的是,在商业环境中,人们比令人难忘的更乐于忘记。使用EEG(脑电图)技术,我们可以在暴露于商业演示时发现大脑中发生的事情,以及在我们每月与企业团队进行的研究中,我们观察到人们在48小时后保留不到10%的业务内容。

Join this session to learn what it takes to keep your audiences’ brains engaged and likely to recall. Specifically, you will learn:

  • 观众难以记住商业内容的原因
  • 最新的神经科学洞察大脑流程和记得信息
  • The habits that lead to forgettable content, and how to avoid them

兴起大脑的决定

音乐家的报价让我们提醒我们,“没有错误的笔记。始终是遵循,如下所示,定义了第一笔记是否错误。“业务内容也是如此:在视频或对话中没有幻灯片,段落或段中没有这样的东西。消息中的每个段都有可能影响下一个段。这称为灌注。加入此次会议以弄清楚如何正确将您的受众大大宣传,并将其引导至其良好服务的决定。具体而言,在本次会话中,您将学习如何:

  • 避免大脑倾向于习惯内容的细分市场,并为焦点和参与提供颠簸
  • 在您的内容中创造更多戏剧性的“签署帖子”,并刻意大脑记得并采取行动
  • Determine what to withhold, what to reveal to an audience, and in what order, so the brain reaches a decision effortlessly

the neuroscience of trust

Every organization is currently marked by change, and effective change requires trustworthy leadership. When people do not have much trust in those communicating change, any change initiative will fail. When trust is present, two variables that are important to any organizational change will be impacted:time and money. When trust is present, change will happen faster and at lower cost. When trust is absent, change will be slower and cost more. Join this interactive session to learn the four mandatory dimensions of trust that are critical to any change initiative.

令人难忘的神经科学

商业内容的最大问题之一是客户在2天后忘记了您分享的90%。和与客户共享消息的典型目标是以某种方式影响他们的行为。但如果他们只记得十分之一,他们怎样才能对你的留言进行行事?你甚至知道他们会记得哪个十个?

加入这个互动会议,发现将自己和您的信息转换为值得注意和记忆的策略。为了帮助我们了解人们如何注意,记住内容,并最终对其进行行事,我们看看神经科学的领域,这揭示了对大脑如何处理信息的洞察力,往往会记住它 - 或者更常常 - 忘记它。加入我们,了解如何将神经科学洞察力转换为实用指南,您可以使用持久的影响来制作内容。这是至关重要的,因为您的内部和外部受众都基于他们记住的内容来决策,而不是他们忘记的。

西蒙博士畅销书

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